GO
DIGITAL

Basics training package

$880 (inc. GST) per staff member

There’s never been a better time for your business to GO DIGITAL.

For the uninitiated, going digital might seem overwhelming. But it’s not that difficult if you have experience and expertise on your side!

Take advantage of the Federal Government’s 120% tax write off commitment to train your staff in digital marketing with the The Pencil and Pad. 

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GO DIGITAL basics training package

And as an added bonus enjoy a 120% tax write off on the digital tools that support your digital journey!

We invite your staff to join Brad Kelly and Isabel van Gent in this 6-hour course to train your staff to put your business on the digital map. We’ll cover writing and design principles and using a suite of digital tools to get your business noticed online.

In this course you will learn how to;

  • Write copy that keeps your message on brand;
  • Keep all your copy customer focused;
  • The principles of writing and design to sell;
  • Create a consistent visual message across all of your sales channels;
  • Write content that attracts eyeballs (and talks to the Google search engine!);
  • Generate, capture and nurture leads from your digital sales channel;
  • Use the social media toolkit – the tools and tricks you need to keep your brand front of mind;
  • Plus – we’ll introduce you to the concept of the digital sales funnel to build new streams of income into your business.

Drawing from our extensive experience as writers and designers, Go Digital will be presented by the team from The Pencil and Pad.

About your presenters

Brad Kelly

Brad is a writer and educator who has professionally published over 500,000 words, hundreds content articles and has taught over 1,000 teachers to teach writing more effectively. He’s worked with businesses as diverse as trucking and tech, food and faith, medical and insurance, skin care and professional services.

Isabel van Gent

Isabel is a writer, designer and digital marketing strategist who has worked with clients as diverse as real estate, wine, medical, faith organisations, food and more. With a knack for designing eye catching social media campaigns, Isabel will teach you how to keep your brand consistent across your sales channels.

Sign up to learn more about GO DIGITAL basics training package