CONTENT MARKETING
Content that starts conversations
In the old days, content marketing developed a bad rap.
It was associated with low quality, poorly written copy, littered with key words (churned out for cents per word) that seemed to be written exclusively for SEO. But readers (and Google) wised up and demanded more.
These days writing on-trend, well-researched, newsy articles or commentary about developments in your industry, customer success stories or chewing the fat with your readers about their interests has a few key benefits: it keeps your website fresh, produces pillar content for social and email channels, offers free value to your customers, demonstrates your thought leadership … and it is great for SEO!
Contact Brad at to help you start conversations in your industry.
Thinking about skimping on your next haircut? When it comes to price over value, be careful what you wish for.
Old and new sit side by side in Clive Taylor’s truck yard. Take a walk down Mack’s memory lane.
If Mr Micawber is so smart, why don’t more people follow his advice? Let’s take another look at a oft-quoted Dickens character.
It was a teacher’s presentation on an Antarctic expedition that lit the fire under an 8-year-old Estelle Lazer to become an archaeologist.
Martin Brooks knew he couldn’t save the planet. But after a bit of research, he took aim at the takeaway coffee cup. And the results are amazing.
Here’s a Q&A with Robertson poet Peter Ramm. I spoke with Peter fresh off the plane from winning the coveted Manchester Poetry prize – about finding success, the Robertson rainforest, bringing up boys and the legacy of fatherhood.
It’s a tough time to be in real estate in 2022. But I sat down with Tim Bartlett to find the upsides about selling in a market downturn.