About
The Pencil and Pad
The Pencil and Pad
The Pencil and Pad is an Illawarra-based team of copywriters, designers and social media strategists who serve clients in the Illawarra, south coast and Southern Highlands.
We’ve written web copy, content marketing and manage social media feeds for a range of small to medium sized businesses from financial services, retail, hospitality, medical, real estate, faith-based organisations, and more!
- Copywriting
- Website development
- Social media management
- Content marketing
Brad Kelly
Senior writer
Brad Kelly (BA Comms and History, M Ed) is managing director and senior writer at The Pencil and Pad.
He’s written seven books, over 200 articles and nearly 500,000 professionally published words in industries as diverse as education, motoring, finance, lifestyle, technology, professional services, faith, medical and more!
Brad leads a team of social media strategists, designers and web developers to help The Pencil and Pad’s clients shape and deliver their message.
A former high school history teacher and executive, Brad also runs Cornerstone Teacher Learning, a professional development company that has helped over 1,500 teachers to teach writing more effectively. He still dabbles in his love of history by leading student and teacher history tours to Italy and Germany.

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